Dove,
a beauty brand trusted by women and mothers around the world, marked its
entry in the baby care category by announcing the launch of Baby Dove in India.
With a promise of going beyond mildness to replenish essential moisture, India
became the second market in the world, after Brazil, where the brand is present.
Celebrity mom Genelia Deshmukh, and TV show host and mommy influencer Tara
Sharma formally unveiled the product range at Four Seasons Hotel in Mumbai. Staying
true to its philosophy, Baby Dove celebrated the concept of ‘Real Moms’ and the
belief that there is no such thing as perfect mothers, only real ones.
Cute way to give birth to the brand by getting it via a stork! |
Revealing
the first look of the product, Genelia Deshmukh said, “I would like to
congratulate Baby Dove on the wonderful line of products that they are
launching today. I am glad that they saw me as a mother to come here and be a
part the event, because yes, there are loads of anxieties and all of us get
into this circle of being extremely anxious and question whether we are doing
the right or wrong thing. We need people to come up and say that we are with
you, we hear you, we understand you, and we will do our best to make this ride
much easier because it is not the easiest in the world. As a new mom, you need
a lot of assurance and I have seen the difference between my experiences as a
first-time mother and the second time around. I have seen how I have grown, and
felt more comfortable the second time. With time, you realise there is no point
in being anxious. Thank you Baby Dove for a new line of products that we can
trust!”
Genelia, Tara, Dr. Varsha & Dr. Pai - The panelists |
Tara
Sharma added, “Being a loving mum of our two little kids, I am excited to find
a brand like Baby Dove that shares the same beliefs as I do. I often say 'No
one gets more advice than a pregnant woman and a new mum! And as much as it may
be helpful to listen to some of this advice, it is also important early on to
decide who you will listen to, like maybe your doctor, your mum and yourself!
It is important I think to trust one's maternal instincts and do what works for
you and your child and family. Each child, each parent, and each family is
different. Baby Dove says just this and they also advocate that one should not
feel pressured to be a perfect mum as there are no perfect mums, only real
mums! I would go a step further to say every real mum is a perfect mum to their
own children. Baby Dove's values, products and their global survey 'Real
Mothers Heard', really resonates with me and I am confident that Baby Dove will
be well-received by all!"
The
launch of the brand also entailed a very interesting panel discussion that
highlighted the pressures and anxieties faced by an Indian mom, as revealed by
the ‘Real Mothers Heard’ survey conducted by Baby Dove. The survey respondents
comprised mothers from six different geographies including USA, UK, India,
China, Brazil and Mexico. The panelists were celebrity moms Genelia Deshmukh
and Tara Sharma, one of the country’s leading clinical psychologists Varkha
Chulani and the Ex-President of Indian Academy of Pediatrics (IAP) Dr. Uday
Ananth Pai. By drawing from their personal experiences, each panelist validated
the findings of the ‘Real Mothers Heard’ survey and reassured moms to ‘trust
their way’ as there is no right or wrong way of parenting.
A
few surprising insights unearthed by the study showcase that –
• 90% of Indian moms feel pressured
to be a perfect parent
• India ranks highest globally with
54%, where moms would like to go to work rather than stay at home
• While 67% new mothers feel guilty
when they return to work, rather than staying at home with their child.
“From
choosing a preferred way of feeding, educating and disciplining their child, or
deciding if and when to go back to work, the Real Mothers Heard study revealed
split views among women, ultimately showing there is not one ‘right way’ to
parent. Even more interestingly, we note that all over the world, mothers are
feeling the same way. We want mothers to know that when it comes to themselves
and their babies, they do know best,” explained Varkha Chulani.
“We
know that having a baby is a turning point in a woman’s life, but this joyous
new chapter also comes with new concerns, one of the key ones being baby
skincare. Mothers today are facing an enormous amount of pressure; whether it’s
balancing views of family, peers and society not to mention the mounting advice
available on the topic of the correct way to parent. An effective skin care
routine is crucial to a baby, as their yet-to-mature skin is susceptible to
damage from cleansers, dry weather and other environmental factors.” said Dr.
Uday Ananth Pai.
At
the launch, Prabha Narasimhan, Vice President Skincare - Hindustan Unilever,
said, “We are excited to bring Baby Dove to India after a highly successful
launch in Brazil. The brand also signifies the entry of Hindustan Unilever in
the baby care category. At Baby Dove, we believe that mildness alone is just
the first step to protecting a baby’s delicate skin. Our aim is to go beyond
mildness and ensure that the lost moisture is replenished, thereby providing
superior care. We strongly feel that the Baby Dove campaign resonates with moms
globally, and we have set out to reassure moms that they know what’s best for
their child.”
Baby
Dove brings the heart of the Dove brand into baby care with its newest line of
products. Developed for babies with normal to dry skin, the range includes the
Baby Dove Rich Moisture Baby Bar, Baby Lotion, Diaper Rash Cream, and Baby
Wipes and a Sensitive Moisture Baby Bar to take extra special care of babies
with sensitive skin. Dove has built on its near 60-year heritage of moisture,
mildness and care to develop cleansers enriched with its iconic ¼ moisturising
cream and patented technology to protect the skin’s natural barrier.
Dermatologist tested, and paediatrician approved, Baby Dove contains two ranges
with products formulated with cleansers and moisturisers that uniquely
replenish essential nutrients and are hypoallergenic and pH-neutral for all
babies’ skin types.
Baby
Dove product range is priced at-
·
Baby Dove Bars-
INR 27 (50 gm) for both rich moisture and sensitive range
·
Baby Dove Bars-
INR 48 (75 gm) for both rich moisture and sensitive range
·
Baby Dove Lotion-
INR 180 (200 ml)
·
Baby Dove Diaper Rash
Cream- INR 210 (45 gm)
·
Baby Dove Wipes-
INR 210 (50 sheets)
They gave us a cute hamper with the products, a white teddy bear for the li'l one and some Lindor chocolates! Really looking forward to trying the products on my baby, especially because he has such sensitive skin.
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