Tuesday, June 30, 2015

Interesting social media campaigns executed by the brand for Asus Zenfone2.

If you remember reading, I have already mentioned how I love the new Asus Zenfone 2. It is the best mid level phone in the market right now. Not as expensive as a Iphone or Nexus 6, yet has everything to offer. It is definitely a beauty AND a beast.

Behind the awesome phone, is a even more epic marketing team, coming up with brilliant social media campaigns that absolutely blew my mind.

1) Agent Z
The uber cool comparison of the Zenfone 2 with a spy agent is legendary. The phone has features of a spy and it has the cool mysterious feel to it. Check the site out: http://www.agent-z.in/. Who doesn't want their smartphone to also be their personal agent? They also used this for the official product launch that happened at the Kingdom of Dreams, Delhi.

2) India Unseen Project
In this campaign they did not promote the Zenfone 2 at all, very classy I feel. They simply asked people to share rare images of India and share to win prizes. The grand prize are of-course Zenfone 2s along with flipkart vouchers. In-fact this competition is still on till 10th July 2015, do try entering here: http://asusindiapromo.com/India_Unseen_Project/ I am going to try putting an entry, though the competition is really tough.

3) Zenfone 2 Night Walkers
I found this campaign to be the most unique and exciting. Maybe specially because I am a Mumbaiite.  A group of instagrammers got together to show the city that never sleeps in a never seen before manner. All images are captured using the Zenfone 2, and that says a lot about it's mind-blowing camera! Take a look for yourself: http://asusindiapromo.com/Zenfone2NightWalkers/
I wish I could have been a part of this, but looking at the pictures is also very delightful.

I totally love how the Asus Zenfone 2's social media campaigns has brought people together to celebrate a city or a country. I am still waiting to get my hands on the beautiful Zenfone 2 and try all the features . Do follow them on their social media handles - @AsusIndia & facebook.com/AsusIndia


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