Friday, February 6, 2015

Bath time with baby is #SoMuchMore!

I am very happy and proud of myself that we did not hire someone, but either my baby's grandmother or myself, give him a massage and bathe him daily. A baby has blurred vision and cannot see clearly for a long time, hence their development is more dependent on touch and smell, which are powerful since birth. My baby is 14 weeks old now and already loves bath time! I can hardly wait for him to start sitting in a bathtub and playing with rubber ducks!

In the first three years of life, every interaction with parents can help shape a baby's developing brain. The everyday rituals, parents create, including bath time, become so much more powerful when multiple senses, like smell and touch, are stimulated. Pleasant smells, when paired with the loving interactions of a parent, can create lasting memories that children will remember for a lifetime.   

To create awareness and inspire parents on healthy and happy baby care rituals and talk about the benefits of bath time on the overall sensory development of babies, JOHNSON‟S® on 5th Feb 2015 brought together Scott Beaudry, Bathologist and Director - Baby Care R&D Asia-Pacific, Johnson & Johnson Consumer, fragrance expert from the global fragrance leader Givadaun, S.R. Iyer, Senior Perfumer SAMEA (South Asia, Middle East and Africa) and a touch expert, Dr.Jayakar Thomas, Senior Dermatologist and Professor of Dermatology, SreeBalaji Medical College (Chennai) at Trident, Nariman Point, Mumbai. Joining the conversation and sharing her experiences as a mother was Tara Sharma, host of the TV show "The Tara Sharma Show‟ aired on Star World.

Check out this really adorable video of Tara Sharma and her babies during their bath time:

Also, take a look at the following info-graphic by JOHNSON‟S® :


In India massaging a baby has been a common practice over the ages, and this is reflected in the study with 41% of parents in India stating that baby massages are extremely important to their child‟s brain development.  

Enjoyable and familiar scents have been proven to improve mood, calmness and alertness. In- fact studies have shown that babies bathed with a fragranced bath product displayed 30% more engagement cues with their parents after bath time and spent nearly 25% less time crying before sleep.

So, the next time you bathe your baby, do not forget the power of touch and smell!

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